Black Friday Smartwatch Deals: I Don’t Think I’ve Tried a Better Fitness Smartwatch for $120 this Black Friday

The smartwatch market is crowded, but Fitbit has managed to keep a loyal fan base by consistently delivering smart, accessible, and feature-packed wearables. The Fitbit Versa 4 Fitness Smartwatch is no exception. For under $120 during this Black Friday deal (down from $199.95), it punches well above its weight, offering a slew of features that cater to fitness enthusiasts, casual users, and anyone looking to stay on top of their health.

After spending time with the Versa 4, I can confidently say this isn’t just another smartwatch. It’s a personal health assistant, a fitness motivator, and a lifestyle companion—all rolled into one sleek package. Here’s why the Fitbit Versa 4 stands out and why I think it’s the best fitness smartwatch you can grab at this price point.

Design That’s Sleek and Comfortable

Let’s start with the look and feel. The Versa 4 doesn’t scream for attention, but that’s what makes it appealing. Its minimalist design is polished and modern, with a lightweight aluminum case that’s both durable and stylish. The Black/Graphite color option I tried is versatile enough to complement any outfit, whether you’re hitting the gym or attending a meeting. Other color options like Pink Sand/Copper Rose and Waterfall Blue/Platinum provide variety for those looking to express a bit more personality.

The smartwatch comes with both small and large bands included, ensuring a snug fit for wrists of all sizes. At just 1.69 inches, the screen is perfectly sized—not too bulky, yet large enough to display information clearly. The AMOLED touchscreen is bright and responsive, making it easy to navigate menus or view stats, even in direct sunlight.

Fitness Features That Go Above and Beyond

If fitness tracking is your primary focus, the Versa 4 delivers in spades. With over 40 exercise modes, including running, cycling, swimming, and yoga, it feels like having a personal trainer on your wrist. What’s more, it features automatic exercise tracking, so even if you forget to start a session, the smartwatch has your back.

Built-In GPS and Workout Intensity Map

The built-in GPS is a game-changer for runners and cyclists. You can leave your phone at home and still track your route with precision. After your workout, the Fitbit app provides a workout intensity map, showing which parts of your session were most challenging. This visual feedback adds a layer of depth to your training and helps you identify areas for improvement.

Daily Readiness Score

One feature that sets the Versa 4 apart is the Daily Readiness Score, exclusive to Fitbit Premium users. This tool assesses your recent activity, sleep, and heart rate variability (HRV) to determine whether you’re ready for a high-intensity workout or should prioritize recovery. It’s like having a fitness coach whispering personalized advice each morning.

Active Zone Minutes

The Versa 4 uses Active Zone Minutes to gamify your workouts. It monitors your heart rate and rewards you for spending time in your target zones. This encourages more effective training, as you can see in real-time whether you’re hitting the mark.

Sleep Tracking That Actually Helps

Fitbit is renowned for its sleep-tracking capabilities, and the Versa 4 doesn’t disappoint. Every morning, you’ll receive a detailed breakdown of your sleep stages—light, deep, and REM—as well as a Sleep Score that quantifies your overall rest.

Personalized Sleep Profile

For an even deeper dive, the Personalized Sleep Profile (available with Fitbit Premium) offers insights tailored to your sleeping patterns. Over time, it helps you understand habits that could be disrupting your rest and suggests ways to improve.

Smart Wake and Do Not Disturb

The Smart Wake alarm is another thoughtful touch. Instead of jolting you awake, it uses gentle vibrations during your lightest sleep stage, ensuring you feel refreshed. If you need uninterrupted focus, the Do Not Disturb mode keeps notifications at bay.

Stress Management and Mindfulness

In today’s fast-paced world, stress is a constant companion. Thankfully, the Versa 4 offers tools to help you manage it. The Daily Stress Management Score evaluates your body’s response to stress based on factors like heart rate and sleep patterns. Pair this with guided breathing exercises, and you have a powerful tool to stay calm and centered.

The smartwatch also includes reflection logging, which encourages mindfulness by prompting you to record how you’re feeling. Over time, this creates a valuable record of your emotional well-being.

Health Monitoring for Peace of Mind

Beyond fitness, the Versa 4 provides a suite of health-tracking features that make it invaluable for anyone looking to stay on top of their well-being.

24/7 Heart Rate Monitoring: Track your heart rate throughout the day to identify trends and potential issues.
SpO2 Sensor: Measure your blood oxygen levels for a deeper understanding of your overall health.
Health Metrics Dashboard: View key stats like resting heart rate, breathing rate, and skin temperature variations all in one place.

For those tracking menstrual health, the smartwatch includes a menstrual health tracker that syncs with the Fitbit app, making it easy to log symptoms and monitor cycles.

A True Lifestyle Companion

The Versa 4 isn’t just a fitness tracker—it’s a smartwatch in every sense of the word. With Amazon Alexa built-in, you can control smart home devices, set timers, and even check the weather using just your voice. The addition of Google Wallet and Google Maps (available for Android now and coming to iOS in Spring 2023) further cements its versatility.

Calls, Texts, and Notifications

The smartwatch supports Bluetooth calls, letting you answer or reject calls directly from your wrist. Text messages and app notifications are displayed in real-time, keeping you connected without constantly reaching for your phone.

Fitbit Pay

For added convenience, the Versa 4 features Fitbit Pay, allowing you to make secure, contactless payments wherever they’re accepted.

Battery Life That Doesn’t Quit

One of the standout features of the Versa 4 is its 6+ day battery life. In a market where daily charging is often the norm, this longevity is a breath of fresh air. Even with features like GPS and 24/7 heart rate monitoring active, the smartwatch holds up admirably.

Fitbit Premium: Unlocking the Full Potential

The Versa 4 includes a 6-month Fitbit Premium membership, which unlocks advanced analytics, guided programs, and personalized insights. While the free version of the Fitbit app is robust, Premium takes the experience to the next level, making it easier to achieve your health and fitness goals.

Final Thoughts: The Best Smartwatch Deal You’ll Find

At its Black Friday price of $119.95 (40% off the original $199.95), the Fitbit Versa 4 offers incredible value. Whether you’re a fitness enthusiast, a health-conscious individual, or someone who just wants a reliable smartwatch, this device delivers across the board.

Its blend of fitness tracking, health monitoring, and lifestyle features makes it a standout choice. Add to that its sleek design, robust battery life, and compatibility with both iOS and Android, and it’s clear why the Versa 4 is an Amazon’s Choice product.

If you’ve been waiting to invest in a fitness smartwatch, now is the time. The Versa 4 doesn’t just keep up with your life—it helps you improve it.

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